Car card



y 1931. w. FREEDh dAN ET AL 1,803,325

CAR CARD Filed May 20. 1929 ATTO R N E Y5.

Patented May 5, 1931 UNITED sures PATENT OFFICE 'WILLIAI FRIEDMAN, OI BROOKLYN, Ml D J'OSEIE GUI-HEY, OF NEW YORK, N. Y.

. I I I c: 4- V Application med m 205.1929. Serial no. mass.

a car card a apted to be bowed and eld in the usual frame and in which a part may be projected fromthe surface thereof.

Other ob'ects 'and novel features of the invention will hereinafter appear.

In the drawings which s ow for illustrative purposes only, preferred forms of the 1nvent1on- Figs. 1, 2, 3 and 4 are isometric'vlews of car cards held in the usual type of frame,

,20 each fi ure illustrating a slightly different form 0 the invention.

In said drawings, 5-6 indicate respectively, upper and lower retaining flanges or what may be termed parts of a frame forholding car cards. The car cards when applied to the frames are bowed backwardly as indicated in the drawings as is usual with car cards at the present time.

In that form of the invention shown in Fig.

as shown and lie flat against the rear surface to which the card is applied. One portion as 8, extends'forwardly from the main body of the card when the latter is bowed rearwardly. In that particular form shown the card is slitted at two points 9-9 so thatv the intermediate portion 8 may be bowed outwardly when the main body of the card is bowed rearwardly. Thus, advertising or other matter on the portion 8 will extend outwardly from the main body of the card and thus attract greater attention. A portion of the outwardly projecting portion 8 may itself have a part projecting therefrom. As illustrated the outline of a bottle or can 10 is partly cut from the card but attaching portions 11- -11'are allowedto remain. Thus when the portion 8 is bowed outwardly the outlined member 10 will project from the 50 portion 8 at the top and bottom (if out as 1, 7 indicates a car card which may be bowed shown) and thus extend outwardly from the surface 8. Obviously various configurations may be made so as to provide attractive and attention receivin advertising or other matter on the cards. feature of the form shown in Fig. 1 is that all arts of the card are formed of a single blank cut out or slitted at the desired points.

In that form of the invention shown in Fig. 2 theeifeet is substantially the same as that of Fig. 1. The construction difi'ers slightly in that the outwardly projecting portion 12 is formed of a separate card having tongues 1313' projecting through slits in the card 14 or otherwise attached thereto. The outwardly projecting member 12 may be slitted so as to provide an outwardlyprojecting portion 15. "Iiistead of slitting the portion 12 to provide the projecting member 15 of a separate member might be attached thereto in any desired manner. Another feature of difierence between those forms shown in Figs. 1 and 2 is that in the form shown in Fig. 2 the main card 14 provides a solidbackground and the surface in rear of the card 14 remains covered. It will be noted that with the form shown in Fig. 1 the slits as 9 provide openings when the card is bowed so that the surface in rear of the card will be visible.

In the form shown in Fig. 3 the main car card 16 is held in the frame in the manner heretofore described and a projecting portion 17 is attached along one edge as indicated at 18. Thus the lower edge of the projecting portion 17 is free of the card 16 and when the latter is bowed the portion intermediate the top edge 18 and the bottom edge of the member 17 stands off froin the main body of the card 16.

In the form shown in Fig. 4 a car card 19 is bowed as heretofore described and separate figure cards 20 are secured to the card 19 as by means of a foldable tapered channel construction 21 or foldable paper box construction 22. Thus, when the card 19 is bowed the figures 2020 will be forced away from the main body of the card 19 and depending upon the height ofthe securing members 21 or 22 may be forced outwardly a greater distance by pulling the same outwardly.

In all of the forms shown,' the car cards may be stacked flat one on top of the other and the projecting portions caused to roject when the main car card is bowed. e have illustrated four possible embodiments of the invention, but many others, and combinations of those shown and others, might be made without departing from the s irit of the invention and, except as require by the claims and the prior art, we do not wish to be limited to the forms herein shown for the purpose of illustrating our invention.

1. A car card display comprising, a frame having opposed card engaging members, a card having a main body adapted when bowed to be engaged at its opposite straight edges by said members and to be held thereby in bowed Condition, :1 portion of said card having a free edge detached from said main body, said portion being adapted to be ofi'set from the bowed part of said card.

2. A car card display comprlsing a frame having opposed card engaging members, a

card having a main body adapted when bowed to fit between and to be held at its opposite straight edges by said members in bowed condition, the main body of said card being slitted to form between said slits a portion adapted to be oil'set in a direction away from the bowed part of the main body.

3. A car card display comprising, a frame having opposed card engaging members, a card having a main body adapted when bowed to fit between and to be held at its opposite straight edges by said members in bowed condition, the main body of said card being slitted to form between said slits a portion adapted to be offset in a direction away from the bowed part of the main body, said ofiset portion being further slitted to permit a part of said ofiset portion to be further offset from said main body and also offset from said offset portion.

JOSEPH GUINEY. WILLIAM FREEDMAN. 

